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Powr of You® is a disruptive startup building your personal data marketplace. We have built an analytics platform that allows people to understand their online footprint and help them earn rewards from their data, all the while staying anonymous.

Say what? Simply put: we believe in the power of one. We believe big data business isn't just for the big guys, it's for everyone. We want to create a transparent partnership with our fellow web junkies. All the hours you surf the web add up to create a huge emerging market, and that business is based on you!

As you browse the web, you're leaving a trail of cookie crumbs for business to find, and that's exactly what they do. This data market is valued at over 150 billion dollars annually, with strong forecasted growth in the future as more of our lives are connected through smart devices and wearable tech. We know that you, the individual user, should benefit from what you create and play an active role in your data. Our platform democratizes that data, allowing people, every single one, to join in on the big data bandwagon in all its glory.

With insights and cash incentives, we give you a new dialogue with your info and optimize your online experience. Our kickass dashboard helps you customize and centralize your online lifestyle; it's full of insightful, fun things you didn't know about your favorite social networks and apps! Log in, take a look around, and see for yourself. If you don't love it, tell us why and we'll work to make your experience the best it can be.

Here is a quick look at how we work, it will only take a minute.


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Shruti is an expert at bringing ideas and solutions to reality with over seven years experience spanning strategy, operations and technology consulting with Accenture. She has helped set up and deliver various large projects across the globe working on both sides of the Atlantic. She brings this expertise and an intimate knowledge of FMCG Retail and Healthcare industries to co-create truly valuable insights with the Powr of You® platform. Apart from bringing Powr of You® to life, she spends her spare time designing jewelry, dancing and learning everything she can get her hands on!

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Keshav Malani is a technology geek with over 6 years of experience in tech and strategy with Deloitte, LinkedIn, and Telefonica. Keshav has worked with clients such as Apple, Disney, Dolby, and Safeway. He has first-hand experience in developing and creating insights from large datasets with varied tools like SQL Server, ACL and SAS. Previously, he successfully founded two entrepreneurial ventures – a non-profit consultancy and tech- support service. He was also on the board of Community Technology Network (CTN), a digital education focused non-profit. Keshav has an MBA from London Business School.

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Ronak Jain

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Nikos Nathanail

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Shailja Madhwal

Data Analytics
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Kunal Verma

Feeling left out?
Drop us a note about how awesome you are at kickass@powrofyou.com.